Strong sardine landings at Sea of Japan ports promise cheaper fresh offerings, but regional differences and canning costs complicate the market outlook.
Norwegian herring imports to Japan are rising as high mackerel prices push retailers to test lower-cost grilled and prepared-fish options.
Japan’s farmed salmon sector is expanding as domestic coho, trout and land-based Atlantic salmon producers seek niches in a segmented market shaped by warm-water limits, import costs and airfreight disruption.
Richard Schweid explores the future of octopus farming and the ethical questions surrounding one of the ocean’s most intelligent animals.
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Data from: July 18, 2026
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| Product name |
Quantity
sold
|
Origin | Notes | High |
Avg.
(¥/Kg)
|
Low |
|---|---|---|---|---|---|---|
Bluefin tuna (fresh) まぐろ（生鮮） | 19,624 | Hokkaido | － | 8,100 | 7,236 | 2,700 |
Bluefin tuna (fresh) | － | Various sources | － | 6,480 | － | 3,240 |
Bluefin tuna (fresh) | － | Foreign | － | 16,200 | － | 6,480 |
Bluefin tuna (fresh) | － | Domestic & foreign | － | － | － | － |
Bluefin tuna (fresh) | － | Various sources | － | － | － | － |
Bluefin tuna (frozen) まぐろ（冷凍） | 13,924 | Domestic & foreign | － | 4,860 | 3,659 | 3,024 |
Yellowfin tuna (fresh) きわだ（生鮮） | 12,307 | Tokyo | － | － | － | － |
Yellowfin tuna (fresh) | － | Various sources | － | － | － | － |
Yellowfin tuna (fresh) | － | Foreign | － | － | － | － |
Yellowfin tuna (fresh) | － | Domestic & foreign | － | － | － | － |
Yellowfin tuna (frozen) きわだ（冷凍） | 3,826 | Domestic & foreign | － | 1,620 | 1,415 | 1,188 |
Bigeye tuna (fresh) めばち（生鮮） | 969 | Domestic & foreign | － | － | － | － |
Bigeye tuna (frozen) めばち（冷凍） | 23,848 | Domestic & foreign | － | 2,484 | 1,619 | 1,404 |
Southern bluefin tuna (fresh) いんど（生鮮） | 10,909 | Foreign | － | 8,640 | 4,358 | 2,160 |
Southern bluefin tuna (fresh) | － | Foreign | － | － | － | － |
Southern bluefin tuna (frozen) いんど（冷凍） | 7,031 | Domestic & foreign | － | 3,564 | 2,100 | 1,404 |
Swordfish (fresh) めかじき（生鮮） | 7,436 | Various sources | － | － | － | － |
Swordfish (fresh) | － | Foreign | － | － | － | － |
Swordfish (fresh) | － | Domestic & foreign | － | － | － | － |
Swordfish (frozen) めかじき（冷凍） | 1,149 | Domestic & foreign | Fillet | － | － | － |
Other large fish (fresh) その他（大物生） | 76 | － | － | － | － | － |
Other large fish (frozen) その他（大物冷） | 1,051 | － | － | － | － | － |
| Subtotal: 102,150 | ||||||
J-Fish produces in-depth market reports and white papers. The previewed report examines yellowtail (Seriola spp.) markets in Japan and worldwide. To request the full report or commission custom analysis, please contact us.
Title page and chapter list from the 2nd yellowtail report on the worldwide market
Distribution, aquaculture production, uses and prices for four species of Seriola
Japanese government detailed breakdown of producer costs with J-fish analysis
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